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Bad press

Sometimes bad things happen to good people. Follow these tips on mitigating harmful rumors and negative press coverage and you stand a better chance of putting problems behind you with your reputation in tact.
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Coverage you need

StartupFactory can get you the great publicity you need… and deserve. From Tokyo to Toronto to Toledo; trade press to business press to mass media; we've got you covered. Make a name for yourself for as little as $2,500 per month.

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The cost of lost opportunity

The potential for turning opportunity into profit is probably why you started your business. But the cost of lost opportunity may not be fully understood. This short article explains how delays in your marketing program can impact your bottom line.
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What's next?

StartupFactory offers an extensive list of additional product offerings that can be implemented once you establish a sound marketing and communications foundation. Each additional program will be designed to integrate perfectly with the work and planning that came before.
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The StartupFactory Public Relations Module

StartupPR™ from StartupFactory.

All for one price – $2,500*†

StartupPR™ from StartupFactory is a scaleable public relations program for organizations that wish to create visibility for their company or brand and stay abreast of their media coverage. The StartupPR module enables your organization to maximize their public relations opportunities in an efficient, affordable and scaleable way. The entry-level module is based on a low-cost retainer and provides the functionality you need today, with a flexible growth path to the future.

People sometimes misunderstand the difference between advertising and public relations. PR is an opportunity to frame your business in a favorable light, share your views, position your company as a technology leader, gain the attention of analysts, mitigate unfavorable rumors, and otherwise build the credibility of your company. Advertising, in turn, defines your brand, expresses your value proposition, and extols the immediate benefits of your product or service. In any case, both advertising and public relations are critical to the support of a well-rounded promotional effort.

The StartupPR™ module will provide targeted media lists, search editorial calendars, write and distribute press releases, arrange for photography as needed, interface on your behalf with key editors and industry spokespersons and monitor news coverage. The StartupPR™ module may be augmented using a variety of optional add-ons and features (press conferences, media tours, analyst briefings, trade show or event management, case studies, white papers, etc.) to help you expand your PR presence as your business grows.

StartupPR™ module includes:

* 10% Discount when two or more modules purchased together

† per month for a period of four months