StartupFactory, LLC Mission and Positioning
Mission
StartupFactory, LLC provides the strategic marketing services required by the new and early stage business. We deliver sharply focused guidance specifically targeting the marketing “infrastructure" needed during this unique phase of business. Our mission is to facilitate market entry using proven tools and techniques that add value to our customers’ brand and create market awareness. By doing so we will build our reputation, and enjoy increasing revenues as we help our clients succeed.
Positioning
StartupFactory has adopted a unique business model in a crowded field of marketing consultants and service providers. Unlike many marketeers who seek engagements in virtually any industry and for any business regardless of its size or state of maturity, our primary focus is on the early stage or start-up business.
We further limit our target market to companies serving the technology marketplace. With over 20 years of Silicon Valley marketing expertise, we have learned precisely what the start-up technology business requires, with whom to engage for effective results, and how to execute efficient, go-to-market strategies. Our differential advantage lies in our ability to provide strategic guidance to a very specific kind and stage of business rather than offer generalized council to a wider market.
Adding to our unique approach to business, we offer three “modular”, entry-level marketing components that provide customers with a strong foundation from which they may bring products to market, increase awareness, and build market share. These components are custom designed for each client, deliver maximum synergy, work in concert with internal sales initiatives and are offered at a set price––resulting in a well defined marketing effort with a cost component that is extremely predictable. We deliver exactly what is needed, at the correct time and at a price that can be easily managed. As the business grows and marketing needs become more complex, we offer a wide variety of services that are offered as custom enhancements to the modular foundation.
Engaging with StartupFactory greatly reduces the need to interface with individual marketing consultants, advertising agencies, graphic designers, web developers, PR firms, etc. Our highly experienced, multi-disciplinary staff is largely self-reliant. The benefit to the customer is reduced time to entry, lowered marketing programs cost, clearer internal communication and a polished, customer-facing message delivered in a single, consistent voice.
With decades of proven technology experience, StartupFactory is uniquely positioned to provide a competitive edge to companies seeking to find their place among other competitive successful companies––faster, easier and with less strain on precious resources.
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