Interactive Marketing
An interactive marketing strategy from StartupFactory is a fusion of web site design, search engine marketing, social marketing, affiliate marketing, html email, and more. Our aim is to provide a comprehensive, up-to-date internet strategy that targets the unique interests and requirements of your business constituents. Running parallel with your new web strategy, our interactive marketing effort will incorporate additional concepts, measures and methods that we believe will be beneficial.
The internet offers your company a mixture of one-to-one and mass-market opportunities. Web marketing facilitates reaching a large number of people; to fine tune your marketing effectiveness, a web site from StartupFactory can provide the means to target and relate to well-defined individuals or discrete groups of customers. An important part of our interactive strategy is to ensure good targeting so that your efforts are focused on the kind of internet user most likely to become your customer. We will help identify your potential customers and conduct research into current activity in your business niche. With your help we search for buying patterns, competitor advertising campaigns and examine your existing web traffic statistics (if you already have a site) to help us build a picture of your potential customers and where and how they can and wish to be reached.
Having identified your potential customers, we will find the most effective way to reach them and work out ways that are both cost effective and lead to your web messaging being well received.