Case studies
We help our clients demonstrate value in their products, services and brand. Our seamless, integrated programs are oriented toward solving immediate requirements as well as achieving longer-term goals. Credibility is the basis for all successful marketing communications. It's critical to understand that as a startup, credibility is your capital, and when it's lost, may be difficult to regain.
Our fully-integrated marketing communications programs contain a number of carefully orchestrated components that work together in a way that causes each part to add synergy to the next. Ultimately, the effort will achieve a set of well-defined goals and objectives. We've collected a few interesting client case studies to demonstrate what we have been able to achieve for some of our clients. We delineate each case study with a situation analysis, the desired objectives, program components and results.
Case Study: ABB Energy Interactive
ABB Energy Interactive
Headquarters: Oakland, CA
Product: Energy Information Systems
Market: Industrial Electrical Energy
Key Challenges
Prospects had a poor understanding of how the retail energy market functions. Little or no awareness of the existence of such a software tool. Prospects were unaware of the company or its product offerings; a classic start-up scenario.
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Case Study: Genmark Automation
Genmark Automation
Headquarters: Sunnyvale, CA
Product: Cleanroom & atmospheric robotics
Market: Semiconductor manufacturing
Key Challenges
Prospects perceived the company as secretive and troubled. Products were introduced without any formal go-to-market strategy. The only form of PR was bad press. The company lacked comprehensive product documentation.
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Case Study: Ion Systems, Inc.
Ion Systems, Inc.
Headquarters: Berkeley, CA
Product: Cleanroom air ionization / ESO mitigation
Market: Semiconductor manufacturing
Key Challenges
Prospects did not clearly understand the science behind air ionization. Products were introduced without an explanation about how or why they worked. PR was nonexistent. Existing print trade ads were neither noticed nor read.
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Case Study: WebLOQ, Inc.
WebLOQ, Inc.
Headquarters: Monterey, CA
Product: Email security solution
Market: Enterprise & SMB security
Key Challenges
Prospects did not understand how easily email security could be compromised. Product introductions followed no particular protocol. PR was nonexistent. Corporate identity needed update. No existing trade show exhibit. No ads.
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